By clicking on the daily check-in icon, a user starts accumulating rewards. Duo Duo Orchard now has more than 11 million daily active users. The more they shop, the more water droplets they receive to grow their tree. The game is simple: A user creates and nurtures a virtual fruit tree until it yields a real box of fruit, which would then be shipped to their address. For example, see ‘Duo Duo Orchard’ below, which feels like Farmville except that players will receive real physical products as rewards. What I find interesting is the direct link with shopping and rewards. The inclusion of games to kill time or play with others is not a groundbreaking concept. Take ‘Toto Orchard’ below as a good example. Image Credit: Clark Boyd on Medium Mini gamesĪnother social element of Pinduoduo’s app is the heavy focus on multi-player games. In the example below, the user can buy this infant formula as an individual shopper for ¥59 (about 8 USD), or they can for a team with other shoppers and get it for ¥35.5 (5 USD) instead. The network effect thus created around a product or brand, driven by the customer, naturally carries a great appeal for suppliers and Pinduoduo’s customer-to-merchant (‘C2M’) model.Īlternatively, customers can buy a product individually and pay a higher price for the product compared to when they’d joined a team. This all happens on relevant social media platforms, mostly on WeChat which is China’s most popular messaging app. ![]() Pinduoduo users can proactively create an audience for a product that they want to buy or join an existing team. Consumers from groups in order to receive discounts directly from supplier. Pinduoduo adds a new spin on ‘social commerce’ motivating customers to form teams around a desired product. For me there are four aspects of Pinduoduo’s product and proposition which make it stand out: team purchase, mini games, daily check-ins, and price chopping. Pinduoduo is China’s second largest shopping app the company has only been around for 5 years but is already following closely on the heels of Alibaba which dominates the Chinese market through apps like JD.com and Taobao.
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